Resources

Insights and practical strategies to help restaurants grow profitably on delivery platforms.

Working With Blender

How We Work

Hands-on support, profit-focused decisions, and a four- to six-month plan to help you manage your delivery business with confidence.

First Party

Owner.com vs DoorDash: Can Your Own App Replace Them?

Owner.com is great for Google search and your regulars. DoorDash and Uber Eats are where new customers find you. Why you need both.

First Party

Is Owner.com Really Worth It? Separating Fact From Fiction

What Owner.com costs, what you get, what the "no more commission" pitch leaves out, and why you shouldn't drop the apps.

DoorDash

DoorDash Merchant Portal Guide: What Every Tab Does

How to log in to the DoorDash Merchant Portal, what every tab does, which user role to give your staff, and the 15-minute weekly routine I use.

DoorDash

DoorDash Basic vs Plus vs Premier: Which Plan to Pick

Pick DoorDash Plus (25%) for most restaurants. Basic (15%) stalls visibility and Premier (30%) is mostly extras. How to choose, negotiate and switch plans.

DoorDash

Is DoorDash Worth It for Restaurants? A Simple Test

DoorDash pays restaurants about 70–85 cents per $1 with no promos and about 50 cents while growing. Run this test on your statement to see if it's paying off.

Ghost kitchens

DoorDash Ghost Kitchen and Virtual Brand Rules (50% Rule)

DoorDash requires each virtual brand to have 50%+ different main items from every menu at its address, allows 10 per kitchen and removes brands that fail.

Visibility

DoorDash Most Loved vs Uber Eats Top Eats: Badge Rules

Most Loved scores errors, cancellations, photos and a 10% max markup. Top Eats needs 100+ orders, 4.6+ stars and 98% accuracy. How both badges work.

Fees

True Cost of DoorDash and Uber Eats for Restaurants

Commission is only the start. The all-in cost of DoorDash and Uber Eats: $0.99 offer fees, promos, ads, error charges and other fees, with a $1,000 example.

Fees

How Much Do DoorDash and Uber Eats Charge Restaurants?

DoorDash charges restaurants 15–30% per delivery order and Uber Eats 20–30% since March 2026. Compare the plans, see how you pay, and learn what to negotiate.

Toast

Separate Toast Menu for DoorDash and Uber Eats: Why and How

Yes. Run an app-only menu in Toast, priced by hand, instead of one menu with a blanket markup. The pricing math, the Toast setup and what to watch for.

Statements

How to Read Your DoorDash and Uber Eats Statements

What each line on your DoorDash and Uber Eats statement means, why Uber may hold 24% for a missing W-9, when payouts land, and the one number to track.

Platform Reps

Can't Reach Your DoorDash or Uber Eats Rep? What to Do

Why delivery app reps go quiet, how to reach a real person at DoorDash, Uber Eats and Grubhub, the escalation email that gets replies, and what to double-check.

Payouts

Where Is My DoorDash and Uber Eats Money Going Each Month?

Track your DoorDash, Uber Eats and Grubhub payout waterfall in one monthly sheet: what to log, where to pull it, and how to spot which cost line moved.

Customers

How to See New Customers on DoorDash and Uber Eats

Where DoorDash and Uber Eats show new vs returning customers, what a healthy customer mix looks like, and how to work out what each new customer costs you.

Error Charges

How to Keep Up With DoorDash and Uber Eats Error Charges

A 10-minute daily routine for DoorDash and Uber Eats error charges: where to find them, which to dispute, what to log, and how to stop repeat errors.

Reviews

How to Keep Track of DoorDash and Uber Eats Reviews

A daily routine for DoorDash and Uber Eats reviews: finding the low ones fast, the 7 and 14 day reply windows, spotting a bad streak, and which offer to send.

Menu Optimization

What Sells on DoorDash and Uber Eats? Read Your Product Mix

Where to find item-level sales on DoorDash, Uber Eats and Toast, how to spot your long tail and items that travel badly, photo coverage, and promo picks.

Diagnostics

Why Did My DoorDash or Uber Eats Sales Drop? How to Check

Sales dropped on DoorDash or Uber Eats? Check in order: is it real, did a campaign or menu change, can people find you, traffic or conversion, outside causes.

Sponsored Listings

How to Set DoorDash and Uber Eats Ad Bids and Budgets

How DoorDash sponsored listing bids and Uber Eats ad budgets work, manual vs automatic, when a $3 minimum bid can't win, stale listings and your floor.

Co-Funding

How to Get Uber Eats Co-Funding and DoorDash Ad Credits

How to get Uber Eats to co-fund your promos, where DoorDash ad credits live, how to use credits before they expire, and how to get money back when a rep slips.

Toast

Toast Menu Not Syncing to DoorDash or Uber Eats? Fixes

Why Toast menu changes don’t show right on DoorDash and Uber Eats: 86s that come back, BOGOs that go flat, lost photos and duplicates, with a fix for each.

Competitors

How Do I Compare to Competitors on DoorDash and Uber Eats?

A one-hour competitor check for DoorDash and Uber Eats: who to compare, what to record on offers, prices, ratings, photos and ads, and how to read it.

Segmentation

Which Customers Should DoorDash and Uber Eats Promos Target?

How to size your new, returning and lapsed customers on DoorDash and Uber Eats, pick one offer per group, set a budget for each, and stop promos overlapping.

Grubhub

Grubhub Problems for Restaurants: Fees, Payouts and Reps

Low Grubhub orders, a 15% fee on pickup, deposits that never arrive and a rep who won't reply. How to fix each one yourself, and when to pause a brand.

Operations

Delivery Promo Working but Kitchen Can't Keep Up? Fix It

Your BOGO took off and the kitchen is drowning. How to use busy mode and pausing, when to change prep time, move promos to slow hours, and scale in steps.

Multi-Location

Delivery Management Agency for Restaurant Groups

When a multi-location restaurant group needs a delivery management agency for DoorDash, Uber Eats and Grubhub, what we handle, real results, and when you don't.

Uber Eats Ratings

Can the Same Customer Review an Uber Eats Restaurant Twice?

Yes. On Uber Eats a customer can rate your restaurant once per completed order, so regulars can review you again. They just can't rate the same order twice.

Launch Strategy

Should a New Restaurant Join DoorDash, Uber Eats or Grubhub?

Should a new restaurant join DoorDash, Uber Eats or Grubhub? Usually yes. How to test if delivery is worth it, which app to start with and which plan to pick.

Margins

How Much to Mark Up Menu Prices on DoorDash and Uber Eats

Aim for a 12–15% markup on DoorDash and Uber Eats. A 30% markup doesn't cover a 30% commission; break-even is 42.9%. The math and what I do instead.

Menu Optimization

Should Your Delivery Menu Be Different From In-Store?

Yes. Build a separate online-only delivery menu: cut items that travel badly, price for commission, charge for modifiers, and set it up in Toast safely.

Toast

Toast Delivery Services vs DoorDash vs Uber Eats: Which One?

Toast Delivery Services delivers orders from your own site. DoorDash and Uber Eats find you new customers. What each one costs and how to use them together.

Sponsored Listings

What to Fix Before Running DoorDash or Uber Eats Ads

Ads multiply what your store already is. Fix the hero image, menu, pricing, ratings and operations first, then start DoorDash or Uber Eats ads small.

Uber Eats

Can You Stack Promos on Uber Eats? Yes. Here’s the Cost

Yes, promos stack on Uber Eats. Your store offer applies first and a promo code can go on top. See what a stacked order pays you and how to set up offers.

Guide

Uber Eats, DoorDash & Grubhub Image Sizes and Photo Rules

Uber Eats cover photo: 2880 × 2304 (5:4). DoorDash header and menu photos: 1400 × 800 minimum. Grubhub: square, 200 px+. Plus the photo rules that get images rejected.

Visibility

Why Your Restaurant Isn't Showing on DoorDash or Uber Eats

Not showing up on DoorDash or Uber Eats? It's usually a traffic problem or a conversion problem. How to tell which one you have, and what to fix first.

Margins

DoorDash Payout Percentage: How Much Restaurants Keep

Restaurants keep about 70–85 cents per $1 on DoorDash and Uber Eats with no promos, and about 50 cents while growing. Here's how to work out your payout ratio.

Reviews

How DoorDash and Uber Eats Ratings Affect Your Sales

How ratings affect delivery sales: 4.5+ stars and 100+ reviews win orders on your store page, while errors and bad reviews push you down the app feed.

Menu Optimization

Delivery Menu Mistakes That Cost You Orders (and Fixes)

People read a delivery menu in order: price, then picture, then description. The 6 menu mistakes that lose DoorDash and Uber Eats orders, and how to fix each.

Promotions

Is BOGO Profitable on DoorDash and Uber Eats? The Math

A BOGO on DoorDash or Uber Eats pays when the item has a 75%+ margin and the protein is a paid add-on. Here's the math on a $12 bowl, and which items to pick.

Ads + Promos

Should You Run Delivery Ads and Promos at the Same Time?

Usually yes: ads get you seen and the offer gets the order. Here's how promos and paid ads differ on DoorDash and Uber Eats, and how to run both profitably.

Reviews

How to Get More Reviews on DoorDash and Uber Eats

How to get more DoorDash and Uber Eats reviews: a $5 card in the bag (no QR code) and an offer on every reply. One card took a coffee bar from 2 to 24 reviews.

Creative

DoorDash and Uber Eats Hero Image Tips for Restaurants

Your DoorDash header and Uber Eats cover photo are the first thing customers see. How to shoot one photo that crops right on every app, plus the sizes.

Platform Strategy

When to Add a Second Delivery App: DoorDash or Uber Eats?

Add a second delivery app once the first runs cleanly: a month of data, errors under 2%, a kitchen that keeps up. Which app comes next, and where Grubhub fits.

Traffic

How to Get Delivery Orders Without the App Algorithm

The delivery bag, your socials and your storefront can bring DoorDash and Uber Eats orders the algorithm doesn't control. What works and what to expect.

Launch Plan

First 30 Days on DoorDash & Uber Eats: Week-by-Week Plan

What to do in your first 30 days on DoorDash and Uber Eats: set up menu, prices and plan, launch a new-customer BOGO, then leave it alone and read the month.

Ad Spend

How Much to Spend on DoorDash and Uber Eats Ads

Start Uber Eats ads at $3 a day and DoorDash at a $3 bid per order, then scale 10 to 20% only when the return earns it. My ad budget rules, with real numbers.

Segmentation

Delivery Promos for New, Lapsed and Loyal Customers

Give new customers a BOGO, regulars a spend-and-save and lapsed customers a slightly richer win-back offer. How I target each group on DoorDash and Uber Eats.

Reporting

DoorDash and Uber Eats Metrics Explained, With Benchmarks

The DoorDash and Uber Eats metrics that matter and what good looks like: payout ratio, ad ROAS (8–10x Uber, 3.5x+ DoorDash), conversion, reviews and errors.

Delivery Strategy

Third-Party vs First-Party Delivery: Benefits and Tradeoffs

First-party ordering keeps more of each order and the customer. DoorDash and Uber Eats find new ones. How to use both and move 10–20% of app customers direct.