The starting point
Good food, a thin menu listing.
This restaurant is a client of HalalBoosted, one of our partner agencies. HalalBoosted manages the account, and Blender advised on the DoorDash strategy.
The listing was holding the store back. Only 32% of menu items had a photo, and almost none had a description. On a delivery app, customers decide from the listing alone, so that was the first thing to fix.
Decision 01
Flag the listing gaps alongside the campaigns.
Our review put photo coverage and item descriptions near the top of the list. There's little point paying to bring people to a store page that doesn't show them what they're ordering, so menu work runs alongside the growth campaigns.
Decision 02
Use a BOGO to buy new customers, not extra orders.
The account ran a BOGO for new customers only. The point of an offer like this is to pay to meet people who have never ordered, then earn their repeat business with the food.
In August it brought in 232 new customers, and 15% of them reordered within 30 days. Each new customer cost about $20 to acquire, against an estimated lifetime value of about $60.
Decision 03
Set the sponsored-listing bid by hand.
A $3 manual bid on DoorDash sponsored listings returned about 13 to 14 times its cost in attributed sales. Starting with a modest manual bid and scaling on results kept ad spend in line with what it was bringing back.
The result
From about $8,000 to $20,000 on DoorDash.
DoorDash sales went from about $8,000 in July to about $20,000 in August 2026. The bigger outcome is the customer base: 232 people who hadn't ordered before, and a share of them already coming back.