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RESTAURANT GROWTH TOOL

Restaurant Delivery ROI Calculator

See whether the added profit from growing DoorDash, Uber Eats, Grubhub, Toast, and direct ordering can cover the cost of working with Blender Digital.

This calculator measures profit, not just revenue. It estimates how much additional channel profit remains after platform payouts, restaurant margin, and Blender's program fees.

YOUR CURRENT BUSINESS

Enter the online monthly sales for your restaurant.

i

Enter sales for one representative store. For multi-location groups, we use the same sales across each location to create a simple baseline.

1Platform salesStart with your current monthly online sales.
Total online sales$20,000
2Program setupChoose your locations, package, timeline, and growth goal.
Growth goal
3Profit assumptionsRefine the payout and margin used in your estimate.
Average platform payout
%
Profit margin on payout
%

YOUR ESTIMATED RETURN

Potential fit

The return depends on how quickly sales ramp up.

Program ROI0.80x–1.13x

The faster ramp scenario covers the investment; the slower scenario falls short.

During the 6-month programCompares ramp-adjusted added channel profit with total Blender fees.
Annualized ROI2.67x

A full year of improved channel profit is projected to exceed the program investment.

What's this?
Extends the improved monthly profit across one year while keeping Blender fees limited to the program.
Current monthly sales$20,000See details+
Representative store$20,000Locations included1Total current sales$20,000
Projected monthly sales by end of program$30,000See details+
Current monthly sales$20,000Selected growth goal50%Projected monthly sales$30,000
Added monthly profit by end of program$1,375See details+
1

$10,000 in added monthly sales

2

Apply the 55% restaurant payout rate = $5,500

3

Apply the 25% profit margin = $1,375 added monthly profit

Total program fee$6,180See details+
Base monthly fee$1,030Multi-location discount0%Discounted monthly fee$1,0306-month total$6,180
Estimated added profit during 6-month program$4,950–$7,013See details+
1

Start with $1,375 in added monthly profit at the final sales level.

2

Apply a 60%–85% ramp factor to reflect gradual growth during the program.

3

Estimated program-period profit: $4,950–$7,013

Net added profit after Blender fees-$1,230–$833See details+
Added profit during program$4,950–$7,013Blender fees−$6,180Net added profit-$1,230–$833
There is a viable path to a positive return.A faster sales ramp, a longer program, or stronger margins could move the full range above break-even.
Review the numbers with Blender

This is a planning estimate, not a guarantee. Actual results depend on platform demand, ratings, operations, menu quality, pricing, promotion budget, and how quickly recommendations are implemented.

WHY THIS MATTERS

Revenue growth only matters when it creates real profit.

A restaurant can add thousands of dollars in app sales and still fail to create meaningful profit after commissions, promotions, advertising, and operating costs.

This tool starts with your current sales, applies a realistic growth scenario, then estimates the profit available to cover the program fee. The result is a simple baseline for whether the investment can pay for itself.

WANT A MORE PRECISE FORECAST?

We can review your actual platform data with you.

A short review of your payouts, margins, promotions, and current sales will produce a more accurate growth and profitability estimate.

Talk to Blender Digital