The starting point
Already on the apps, but not growing.
This taco shop had been on the delivery apps for a while, with the owner running them alongside everything else. In August 2026, the last full month before we took over, the store did $6,291 across all three apps. Our first goal was $8,000 in September.
Decision 01
Agree on the plan before changing anything.
We started with an optimization plan that listed every proposed change, each with an approve or decline line for the owner. Nothing went live without sign-off. That kept the owner in control of pricing and offers while we did the work.
Decision 02
Give each customer group its own offer.
From September 10 we ran BOGOs for new customers only, plus a smaller, separate offer for lapsed customers who hadn't ordered in a while. No customer group got two offers, so nothing overlapped.
The new-customer BOGOs brought in 75 new customers by the end of September (33 on Uber Eats and 42 on DoorDash). The lapsed-customer offer returned $380 in sales from 9 orders on $77 of offer cost.
Decision 03
Tune ads and separate the delivery menus.
We adjusted ad settings on both apps. Uber Eats ad returns went from $5.92 to $8.92 per $1 (Uber-attributed), and DoorDash sponsored listings from $4.29 to $5.63 per $1.
We also set up separate Toast menus for the delivery apps, so delivery pricing and items could be managed without touching the in-store menu. Average order value rose from $35.74 to $39.26.
The result
$9,463 in the first managed month.
September 2026 sales were $9,463 across all three apps, up 50.4% from August and above the $8,000 goal. The payout ratio was 62.3%, and both error disputes we filed were won.
Not every number moved up. Uber Eats store views fell 14.8% in September, so October focuses on visibility, along with a base-and-build BOGO on a burrito bowl that keeps the free item profitable.