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Free delivery app audit · Oct 2026

East Moon
Asian Bistro

How East Moon's DoorDash, Uber Eats and Grubhub storefronts look to a customer, scored against best practice, with a fix for each gap.

5725 Richards Valley Rd, Ellicott City MD · Checked Tue Oct 13, 2026

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This is a real Blender Digital free audit. East Moon requested it through our free audit page, and we're sharing it as an example of what you get. Every request is reviewed by hand and delivered within 48 hours. Findings reflect the storefronts on the day we checked them. We also sent East Moon competitor research covering 30 nearby restaurants.

How we scored it

Thirteen checks, each rated Strong, Needs work or Priority fix

CheckStrong looks likePriority fix looks like
Found on GoogleOrder buttons for each app on the Google profileNo order buttons for any app
Ratings and reviews4.5+ with steady recent reviewsRecent low reviews left unanswered
Photo coverage80%+ of items have a photoUnder 50% of items have a photo
Best sellers with photosEvery Popular / Best seller item has one3 or more without one
Photo qualitySharp, real dish, clean background, good lightDark, blurry or in a takeout box
DoorDash offer-readyTop items can go on BOGO / item offersBest sellers blocked (no photo)
Markup vs website15–25% above in-store pricesUnder 10% or over 30%
Menu structureClean names, clear categories, one menuHard to find the main dishes
Item add-onsPriced upgrades on top itemsFlat items, no upsells
Built for bigger ordersMeals, combos, drinks, dessertsNone of these
HoursApp hours match the store and the areaCloses early on the apps
CampaignsAn always-on offer on best sellers, plus adsNo offers or ads running
Logo and headerSame sharp logo and header everywhereDifferent or low-quality images

Scorecard

Strong ratings and fair prices. Photos, Google, menus and offers are holding East Moon back

CheckDoorDashUber EatsGrubhub
Found on GooglePriority fix
Ratings and reviewsStrongStrongNeeds work
Photo coveragePriority fixPriority fixPriority fix
Best sellers with photosPriority fixPriority fixPriority fix
Photo qualityNeeds work—Strong
DoorDash offer-readyPriority fix——
Markup vs websiteStrongNeeds workStrong
Menu structureNeeds workNeeds workNeeds work
Item add-onsNeeds workNeeds workNeeds work
Built for bigger ordersNeeds workNeeds workNeeds work
HoursNeeds workNeeds workStrong
Campaigns and adsPriority fixPriority fixPriority fix
Logo and headerNeeds workNeeds workNeeds work

— = not applicable or not enough to score. Uber Eats has only 3 item photos, so photo quality isn't scored there.

Quick wins

Five fixes worth doing first

  1. Add DoorDash, Uber Eats and Grubhub order buttons to the Google profile
  2. Put photos on every best seller first, using the professional photos already on Grubhub
  3. Clean up DoorDash item names and descriptions (numbers, asterisks, “One piece per order” on rolls)
  4. Show the full menu at every hour on Uber Eats and Grubhub, and keep DoorDash open until the store closes
  5. Price upgrades properly: shrimp and combo are +$1 today, and there's no meal, drink or dessert add-on

Your turn

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01 · Getting found

East Moon's delivery apps are invisible on Google.

Google profile · cuisine tags

Google Business Profile

Priority fix

East Moon's Google profile doesn't link to DoorDash, Uber Eats or Grubhub

Problem

The only ordering path is a Menu link to a chinesemenu.com site. There's no Order button for DoorDash, Uber Eats or Grubhub. The profile also shows “Own this business?”, which usually means it hasn't been claimed.

Why it matters

Most people find a restaurant on Google first, and many order through the app they already use.

Google Search · East Moon profile
East Moon Asian Bistro's Google Business Profile showing Website, Directions, Reviews and Menu buttons but no order buttons for DoorDash, Uber Eats or Grubhub, and an 'Own this business?' link

Recommendation

Claim the profile, then turn on each app's Google ordering link (all three support it) next to your own online ordering.

Est. impact

~$500/mo per $10k in app sales (+5%)

DoorDash · Uber Eats · Grubhub · Cuisine tags

No app lists East Moon as Chinese, even though its best sellers are Chinese dishes

WhereListed asTop sellers there
GoogleChinese restaurant (also sushi, Thai, Japanese)—
DoorDashJapanese · Sushi Bars · Asian · “Sushi Bar”Spring rolls, General Tso's, Pad Thai
Uber EatsNoodles · Seafood · AsianFried rice, Basil fried rice, General Tso's
GrubhubAsian · Asian Fusion · SushiGeneral Tso's, spring rolls, Krab Rangoon

Recommendation

Ask each app's support or rep to add Chinese and Thai tags, so you show up when people browse or search those cuisines.

Not sure what your listings are tagged as, or whether Google sends people to your apps? We'll check it in your free audit →

02 · Ratings and reviews

East Moon's ratings are a real strength.

Ratings · review volume · recent reviews

What's working

High ratings with lots of reviews on every app

DoorDash

4.62,159 ratings
#9 Sushi on DoorDash nearby

Uber Eats

4.6370+ ratings
Tagged “Excellent quality”

Grubhub

4.4752 ratings
94% accurate · 95% on time

Google

4.3815 reviews

Keep / build on

This is the base everything else builds on. Customers like the food and the portions, so better photos and menus should convert more of the people already looking.

Grubhub · Recent written reviews

Two of the last four Grubhub reviews are 1 star, and none of the 37 has a reply

DateStarsWhat they said (short)
May 21, 20261Arrived 30 minutes after the requested time, plus a $2 fee they didn't expect
Mar 8, 20264Food was delicious, but took much longer than the delivery estimate
Mar 1, 20261Fried rice came as steamed rice
Feb 12, 20265The food is good
Mar 4, 20251Wrong food given
Sep 10, 20241Ordered fried rice, received white rice

Recommendation

Reply to every review, especially low ones. It might be worth confirming with kitchen staff how rice swaps show on app tickets.

03 · Photos

Most of the menu has no photos.

Coverage · best sellers · DoorDash offers · quality

DoorDash · Uber Eats · Grubhub · Photo coverage

Only about 1 in 4 DoorDash items has a photo. On Uber Eats and Grubhub it's almost none

Share of menu items with a photo

DoorDash27% · 54 of 198
Grubhub3% · 8 of 228
Uber Eats1% · 3 of 222
Target80%+

Dinner menus, food items only. Of DoorDash's 54 photos, 23 are customer uploads, not East Moon's own photos.

DoorDash · Uber Eats · Grubhub · Best sellers

Priority fix

The #1 best seller on DoorDash and most “Popular” items on Uber Eats and Grubhub have no photo

Problem

DoorDash: 4 of 12 Most Ordered at dinner and 5 of 12 at lunch have no photo, including the #1 best seller. Grubhub: 10 of 11 Popular items. Uber Eats: every dinner entree.

Why it matters

Customers decide in seconds and skip text-only cards. DoorDash cites up to +44% sales with item photos; Uber cites +88% with photos on every item.

DoorDash · #1 best seller
DoorDash item card for Crispy Spring Rolls (2), $5.95, 91% liked, tagged #1 Best seller, with no photo
Grubhub · Best seller
Grubhub item card for 2 Crispy Spring Rolls, $5.95, tagged Best Seller, with no photo
Uber Eats · Popular
Uber Eats item cards for General Tso's at $22.50 and Tonkatsu at $23.95, both without photos

Recommendation

Photograph the 12 most-ordered items first and load them on all three apps. Then work through the rest of the menu.

Est. impact

~$1,000/mo per $10k (+10%)

DoorDash · Offers

Priority fix

DoorDash won't let you run BOGO on items without photos, which rules out several best sellers

Problem

Crispy Spring Rolls (#1 best seller), Lo Mein, Steamed Dumplings, California Roll, Gyoza and the 2-roll lunch deal (#2 at lunch) have no photo.

Why it matters

BOGO and item offers are DoorDash's strongest traffic driver, and they work best on the items people already order most.

Offer-ready · #2 best seller with photo
DoorDash item card for General Tso's or Orange Chicken, $21.95, #2 Best seller, with a photo
Blocked · #1 best seller, no photo
DoorDash item card for Crispy Spring Rolls (2), #1 Best seller, without a photo

Recommendation

Add photos to the Most Ordered items before planning any DoorDash campaign, so the strongest items can carry the offer.

Est. impact

Unlocks item offers on best sellers

DoorDash · Uber Eats · Grubhub · Photo quality

East Moon already owns professional photos, but DoorDash mostly shows customer photos

9/10Grubhub pro shoot
sharp · real dish · clean
Strong · Grubhub and DoorDash pro photos
Three professional photos of East Moon dishes on clean white plates against a dark background
4/10DoorDash customer photos
takeout box · clutter · glare
Weak · Customer photos shown on DoorDash
Three customer-uploaded photos on DoorDash showing sushi and noodles in takeout containers with glare

Recommendation

Put the Grubhub professional photos on DoorDash and Uber Eats now, and replace customer photos as new ones are shot. Scored 0–2 on: sharp, real dish, fills frame, clean background, good light.

Quick check

How many of your best sellers have a photo?

Most owners guess higher than the real number. We'll count it for each app in your free audit.

Check my photos for free

04 · Storefront

Three apps, three different looks.

Logo · header banner

DoorDash · Uber Eats · Grubhub · Header banner

Needs work

Each app shows a different header, and the Uber Eats one shows ramen, which isn't on the menu

Problem

DoorDash: close-up of sushi rolls. Uber Eats: ramen with chicken katsu. Grubhub: a professional spread of East Moon's dishes.

Why it matters

The header is the first thing customers see. It should look like your food and be the same everywhere.

DoorDash
East Moon's DoorDash header banner, a close-up of sushi rolls
Uber Eats
East Moon's Uber Eats header banner showing ramen with sliced chicken katsu
Grubhub
East Moon's Grubhub header banner, a professional spread of Chinese dishes and sushi

Recommendation

Use the Grubhub spread as the header on DoorDash and Uber Eats. It's the strongest image and shows both Chinese dishes and sushi.

Est. impact

Same look everywhere; no dollar estimate

DoorDash · Grubhub · Logo

Needs work

Two different logos, and the DoorDash one can't be read at app size

Problem

DoorDash: a black circle with a sunset and tiny script. Grubhub: a 2019 photo of the wall sign. The storefront uses a third look, red letters with a yellow moon.

Why it matters

Logos are shown at thumbnail size in search, so a clear name matters.

DoorDash logo · Grubhub logo · Storefront sign
Three versions of the East Moon logo: a dark DoorDash circle with a sunset, a photo of a wall sign on Grubhub, and the red-lettered storefront sign

Recommendation

Make one clean logo file (the name in large letters on a solid background) and upload it to DoorDash and Grubhub. Uber Eats doesn't show a logo.

Est. impact

Recognition in search; no dollar estimate

05 · Pricing

Prices are in a healthy range.

Markup vs website · consistency

Markup vs website

App prices sit about 20–26% above the website, mostly within the healthy 15–25% range

Average markup over website · 28 items

Grubhub+20% avg
DoorDash+23% avg
Uber Eats+26% avg
Healthy range15–25%

Website prices may be out of date. If in-store prices are higher, the real markup is lower.

Keep / build on

Pricing is in good shape. Only Uber Eats spring rolls (+40%) and soups (+30%) sit well above the range.

Same item, different price

The same dish has three different prices, and add-on prices don't match

ItemWebsiteDoorDashUber EatsGrubhub
General Tso's (dinner)$17.95$21.95$22.50$21.50
Crispy Spring Rolls (2)$4.95$5.95$6.95$5.95
Wonton Soup$4.95$5.95$6.45$5.95
Fried rice instead of white+$1.50+$1.90+$1.00+$1.85
Shrimp instead of chicken+$1–1.50+$1.00+$1.00+$1.00

Recommendation

Keep one price sheet for the apps, bring Uber Eats spring rolls and soups back in line, and match upgrade prices everywhere.

Do you know your markup on each app, item by item? We'll compare it to your in-store prices for free →

DoorDash · Names and descriptions

Needs work

Item names carry menu numbers and asterisks, and several descriptions are wrong

Problem

About 200 items across 16 categories. Names like “12. *Spicy Tuna”. Every basic roll says “One piece per order.” Typos such as “White TUna” and “18 pos sashimi”.

Why it matters

Wrong descriptions make customers unsure what they're buying, and clutter makes best sellers harder to find.

DoorDash · Roll described as one piece
DoorDash item card named '12. *Spicy Tuna' with the description 'One piece per order.' at $9.95

Recommendation

Remove numbers and asterisks from names, fix descriptions on rolls, and add Krab Rangoon (the top lunch item, 97% liked) to the dinner menu.

Est. impact

~$300/mo per $10k (+3%)

Uber Eats · Grubhub · Lunch and dinner

Needs work

Depending on the time, customers can't see the main dishes

Problem

Uber Eats opens on a menu with no entrees, and its sushi and fried-rice menu stops at 8:30 PM. Grubhub shows no entrees until a time is picked, then lists lunch and dinner versions side by side.

Why it matters

If General Tso's or Pad Thai isn't in front of them, many customers leave instead of hunting.

Uber Eats · Two menus
Uber Eats menu picker showing a 'Menu' from 11:00 AM to 8:30 PM and a separate 'Dinner' menu from 11:00 AM to 9:30 PM
Grubhub · No entrees in the category bar
Grubhub category bar listing Appetizers, Salads, Soups, Fried Rice and Rolls but no entrees

Recommendation

Run one all-day menu on each app with a Lunch Specials section that only shows 11–3. Keep sushi and appetizers orderable until close.

Est. impact

Included in the hours estimate

Top items

The top items have few or no paid upgrades

ItemOptions todayWhat's missing
General Tso's / Sesame ChickenSpice level, rice swapExtra chicken, extra sauce, make it a meal
Pad Thai · Lo Mein · Drunken NoodlesProtein; shrimp or combo +$1Shrimp at a real upcharge, extra protein
Crispy Spring Rolls · Krab RangoonNoneLarger portion, extra sauce, add to an entree
Fried riceProtein (same price)Shrimp/combo upcharge, bigger size
Choose Any 2 / 3 Rolls (lunch)18 rolls, no upcharge+$2 for premium rolls like shrimp tempura
Basic rollsBrown rice, soy paper (+$1)Spicy mayo, eel sauce (only on Grubhub)

Recommendation

Add the missing upgrades on all three apps. Grubhub's sauce add-ons on rolls are a good model to copy.

DoorDash · Pad Thai options

Needs work

Shrimp costs only $1 more than chicken, which gives away margin on the most popular noodles

Problem

Pad Thai, Lo Mein and Drunken Noodles charge +$1 for shrimp or combo on every app. Beef, chicken, tofu and veggie are all the same price.

Why it matters

Shrimp costs more to make. Customers expect to pay $2–4 more for it.

DoorDash · Pad Thai, #3 best seller
DoorDash Pad Thai protein options: Chicken, Combo +$1.00, Shrimp +$1.00, Tofu and Veggies

Recommendation

Price shrimp and combo at +$3, and add “Extra protein” and “Extra sauce” to every entree and noodle dish.

Est. impact

~$400/mo per $10k (+4%), with meals and drinks

Bigger orders

Nothing on the menu nudges customers to add more

  1. No “make it a meal” option on any entree. In-store, lunch already comes with fried rice and a spring roll, but the apps don't say so
  2. No drinks on DoorDash or Uber Eats (Grubhub has 4 sodas). No desserts on any app
  3. No family or dinner-for-two bundle, though there is sushi for two

Recommendation

Add a meal upgrade (spring roll + soda, about $4), sodas, one dessert and a family bundle on all three apps.

Est. impact

Part of the +4% add-on estimate

Free, in 48 hours

Is your menu leaving money on the table?

We'll check your add-ons, bundles, names and lunch setup on every app you're on.

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07 · Hours and campaigns

Closing early on the apps, with no offers running.

Hours vs nearby restaurants · offers

Hours · Nearby restaurants (Google hours)

Several neighbors take orders until 10 PM or later. DoorDash stops taking East Moon's orders at 9:10

RestaurantMilesWeekday closeFri–Sat closeSunday
East Moon · in store—9:30 PM10:00 PM11–9:30
East Moon · DoorDash—9:10 PM9:10 PM11:30–9:10
East Moon · Uber Eats sushi menu—8:30 PM8:30 PM8:30 PM
Hunan Express1.310:00 PM10:30 PM11:30–9:30
Yu Noodles1.49:00 PM9:00 PM11–9
China Village1.59:00 PM9:00 PM12–8:30
Kawa Sushi2.010:00 PM10:30 PM12–9:30
Yama Sushi2.910:00 PM10:30 PM11:30–9:30
Hunan Legend2.98:00–8:15 PM8:15 PM12–8:15
Takumi3.310:00 PM11:00 PM11–10

Recommendation

Keep DoorDash and Uber Eats open until the store closes (9:30, 10 on Fri–Sat), then test 10 PM on weeknights.

Est. impact

~$200/mo per $10k (+2%)

DoorDash · Uber Eats · Grubhub · Campaigns

Priority fix

No offers or ads on any app, while nearby competitors run BOGOs and pay to rank above East Moon

Problem

Checked at 11 AM while open: no BOGO, item discount or spend offer on DoorDash, Uber Eats or Grubhub, and no sponsored listings.

Why it matters

On Uber Eats, East Moon shows up 15th when someone 50 ft away searches “chinese”. Most of the stores above it carry a BOGO tag or are paid placements.

Uber Eats “chinese” search · Top results
Uber Eats search results for 'chinese' with Hunan Express and Hunan Manor at the top, both marked Sponsored with Buy 1, get 1 tags
East Moon · 15th, no offer
East Moon Asian Bistro's Uber Eats search card with a $0 delivery fee, a 4.6 rating and no offer tag

Recommendation

Start one always-on BOGO on DoorDash and Uber Eats using 6–9 popular items (add photos first on DoorDash), plus a small sponsored listing on DoorDash.

Est. impact

Sized with your own numbers in an internal audit

Nearby campaigns

Four nearby competitors run BOGOs on Uber Eats, two of them on dishes East Moon sells most

RestaurantMilesUber Eats offerDoorDashPaid ads
East Moon—NoneNoneNone
Hunan Express1.3BOGO on 8 apps and sides ($5–11): egg rolls, dumplings, spare ribsNo offer shownBoth apps
Yu Noodles1.4BOGO or 50% off on 9 items ($5–17): noodles, wontonsNo offer shown—
Quickway Hibachi1.5BOGO on Chicken HibachiNo offer shown—
Hunan Manor3.3BOGO on 5 items: General Tso's, Lo Mein, Fried Rice, spring rolls, soup$0 delivery feeBoth apps

Checked Tue Oct 13, 2026 around 1 PM ET. Straight-line miles from East Moon. Paid ads = “Sponsored” placement in “chinese” search.

Recommendation

Run the BOGO on the best sellers (General Tso's, Pad Thai, fried rice) at prices where a free one still clears margin. On Uber Eats, split offers by new vs returning customers so they don't stack.

Est. impact

Matches what neighbors already run

Priority plan

What to fix first, and what it could be worth

Quick wins · this week

Google order buttons for all 3 apps

~$500/mo per $10k

Reuse Grubhub pro photos on the other apps

part of photo estimate

Reply to every Grubhub review

protects rating

Next 30 days · menu work

Photos on the 12 best sellers, then the rest

~$1,000/mo per $10k

Clean names and descriptions; one all-day menu

~$300/mo per $10k

Upgrade pricing, meals, drinks, dessert

~$400/mo per $10k

Bigger lift · after the basics

Match app hours to the store, then test 10 PM

~$200/mo per $10k

One logo and header across all apps

brand

DoorDash BOGO on best sellers once photos are in

campaign upside

Estimates are rough, per $10,000 of monthly app sales, and use conservative fractions of the lifts the apps publish. They are not guaranteed or additive.

What this audit can't see

This audit only covers what customers see. The numbers behind it need portal access

  1. Sales, orders and average order by app, and how they're trending
  2. Commission plan on each app, and what you net after fees
  3. Campaign and ad spend, and the return on each
  4. Customer mix: new vs repeat, and where customers drop off before ordering
  5. Item sales: what actually sells, and what's never ordered
  6. Errors, refunds and missing-item charges

Appendix · Method

How this audit was done

TopicHow
WhenTue Oct 13, 2026: full pass about 1–2 AM ET, rechecked at 11 AM ET while open. Customer sites for DoorDash, Uber Eats and Grubhub; Google Search and Maps
MenusEvery item on the lunch and dinner menus: price, photo yes/no, Popular / Best seller tags, and options on the top items
Markup28 items that appear on the website (eastmoonec.com) and the apps, compared item by item
HoursGoogle-listed hours for Asian restaurants within ~3 miles, straight-line distance from the store
EstimatesDoorDash and Uber merchant guides (photos, descriptions, Order with Google, item offers), scaled down

Questions

About this audit

What does a free delivery app audit from Blender Digital include?

A hand review of your DoorDash, Uber Eats and Grubhub storefronts, scored on thirteen checks: Google ordering links, ratings and reviews, photo coverage and quality, best sellers with photos, DoorDash offer readiness, markup vs in-store, menu structure, add-ons, bigger-order options, hours, campaigns, and logo and header. Each gap comes with a recommended fix.

What did the East Moon Asian Bistro audit find?

Strong ratings (4.6 on DoorDash and Uber Eats, 4.4 on Grubhub) and app prices in a healthy range. The biggest gaps were photo coverage (27% on DoorDash, 3% on Grubhub, 1% on Uber Eats), no app ordering links on the Google profile, no offers or ads on any app, and menus that hide main dishes at some hours.

How long does a free audit take?

We send it within 48 hours of your request. Each one is done by hand, not by an automated scan.

Do you need my DoorDash or Uber Eats login?

No. The free audit uses your public storefronts, the same pages customers see. Portal access is only needed if you later want an internal audit that sizes each fix with your own sales numbers.

Why compare against nearby restaurants?

Customers choose between the stores that show up near them. We check the hours, offers and ads of restaurants within a few miles, measured in straight-line distance, so you can see what you're competing against on each app.

Free delivery app audit

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  • Thirteen checks on every app you're on
  • Your neighbors' hours, offers and ads
  • Top fixes in order, with estimated impact
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