If you manage a restaurant in the United States across multiple delivery and online ordering platforms, image requirements can get annoying fast. DoorDash may want one crop, Uber Eats may want another, Grubhub may require a square format, and Toast may have its own requirements depending on where the image appears.
This guide is focused on U.S. restaurant delivery and ordering platforms, including DoorDash, Uber Eats, Grubhub, Toast, and ezCater. It is not intended for Latin American delivery platforms such as PedidosYa, Rappi, or iFood.
Platforms Covered in This U.S. Restaurant Guide
This guide is built for restaurants operating in the United States and focuses on the image requirements used by major U.S. delivery and ordering platforms.
- DoorDash
- Uber Eats
- Grubhub
- Toast
- ezCater
Not covered here
This guide does not cover Latin American delivery platforms such as PedidosYa, Rappi, or iFood. Those platforms may use different image dimensions, approval rules, and merchant workflows.
Quick Master Checklist
If you only want the fast version, use this as your working checklist before uploading restaurant images to U.S. delivery apps.
| Platform | Image Type | Recommended Specs | Source |
|---|---|---|---|
| Uber Eats | Cover image | 2880 × 2304 px, JPEG, 5:4 aspect ratio | Uber source |
| Uber Eats | Menu item photo | JPG, PNG, or GIF; max 10 MB; height 440–10,000 px; width 550–10,000 px | Uber source |
| DoorDash | Item photo | 1400 × 800 px minimum, 16:9 landscape, JPG/JPEG/PNG, under 16 MB | DoorDash source |
| DoorDash | Logo | 230 × 230 px, JPG/JPEG/PNG, under 2 MB; square works best | DoorDash source |
| DoorDash | Header / carousel | 1400 × 800 px minimum, JPG/JPEG/PNG, under 2 MB; 4:1 web / 16:9 app | DoorDash source |
| Grubhub | Menu images / logo | 1:1 square, at least 200 × 200 px, PNG | Grubhub source |
| Toast | Menu item image | JPG or PNG, max 5 MB; Toast recommends 750 × 450 px in Menu Builder | Toast source |
| Toast | Online Ordering Pro menu images | 1:1, 4:3, or 16:9; minimum height or width of 1000 px recommended | Toast source |
| Toast | Logo / banner | Logo: 230 × 230 px max 5 MB; Banner: 1400 × 788 px max 5 MB | Toast source |
DoorDash Image Requirements
DoorDash is more specific about different image types: item photos, logos, and header or carousel images. This matters because a food photo that works for an item may not be right for a header or logo slot.
DoorDash item photos
- Minimum resolution: 1400 × 800 px
- Aspect ratio: 16:9 landscape
- File size: under 16 MB
- Format: JPG, JPEG, or PNG
- Content: individual dish or product, centered, no overlays
DoorDash logo
- Resolution: 230 × 230 px
- Best shape: square 1:1
- File size: under 2 MB
- Format: JPG, JPEG, or PNG
DoorDash header / carousel images
- Minimum resolution: 1400 × 800 px
- Aspect ratio: 4:1 on web; 16:9 in app
- File size: under 2 MB
- Format: JPG, JPEG, or PNG
- Content: multiple products are okay, but not a collage
Source: DoorDash photo requirements
Uber Eats Image Requirements
Uber Eats has separate guidance for cover images and menu/catalog item photos. The cover image is the storefront visual customers see when browsing your restaurant, while menu item photos are attached to specific items.
Uber Eats cover image
- Size: 2880 px wide × 2304 px tall
- Aspect ratio: 5:4
- Format: JPEG
- Composition: centered, level, properly cropped
- Content: relevant products or meals customers can buy
Source: Uber Eats cover image guidelines
Uber Eats menu item photos
- File types: JPG, PNG, or GIF
- Max file size: 10 MB
- Height: 440–10,000 px
- Width: 550–10,000 px
- Content: one menu item, centered, clear, bright, and in focus
Source: Uber Eats menu photo guidelines
Grubhub Image Requirements
Grubhub’s public merchant guidance is simpler: uploaded menu images should be square and meet a minimum resolution requirement. The platform also has content rules around food imagery, copyright, and safe-search review.
Grubhub menu and logo image specs
- Aspect ratio: 1:1 square
- Minimum resolution: 200 × 200 px
- Format: PNG
- Logo: must have a background color; white is acceptable
Toast Image Requirements
Toast image requirements depend on where the image is used: menu item images, Online Ordering Pro menu layouts, restaurant logos, banners, or eGift card images.
Toast menu item images
- Format: JPG or PNG
- Max file size: 5 MB
- Recommended menu item image: 750 × 450 px
Source: Toast menu item image guidance
Toast Online Ordering Pro menu images
- Supported aspect ratios: 1:1, 4:3, and 16:9
- Quality recommendation: minimum height or width of 1000 px
Toast logo and banner images
- Logo: minimum 230 × 230 px; max 5 MB
- Banner: minimum 1400 × 788 px; max 5 MB
- eGift card image: minimum 640 × 400 px; max 5 MB
Best Cross-Platform Workflow for U.S. Delivery Apps
The most common operator mistake is trying to upload the same exact image everywhere. That usually creates awkward crops. Instead, use one master photo and export platform-specific versions.
- Start with a high-resolution master image that has the food centered and extra breathing room around the edges.
- Create a 5:4 version for Uber Eats cover-style needs.
- Create a 16:9 version for DoorDash item, header, and integrated-image needs.
- Create a 1:1 square version for Grubhub and logo-style use cases.
- Keep a clean naming system so files are easy to upload and audit later.
Suggested filename format
platform-item-name-image-type-size.jpg
Example: doordash-chicken-sandwich-item-photo-1400x800.jpg
FAQ
Is this guide for U.S. restaurant delivery platforms?
Yes. This guide is focused on U.S. platforms such as DoorDash, Uber Eats, Grubhub, Toast, and ezCater.
Does this guide cover PedidosYa, Rappi, or iFood?
No. Those platforms serve different markets and may have different image requirements. This guide is specifically for U.S.-based restaurant delivery and online ordering platforms.
What image crops should a U.S. restaurant keep ready?
Most restaurants should keep a high-resolution master image plus 5:4, 16:9, and 1:1 exported versions for the most common DoorDash, Uber Eats, Grubhub, and Toast placements.
Need Help Cleaning Up Your U.S. Delivery Storefront?
Blender Digital can help audit your platform storefronts
If your restaurant is managing DoorDash, Uber Eats, Grubhub, or Toast manually, image requirements are only one piece of the puzzle. We help U.S. restaurant operators identify storefront issues, promotion problems, menu friction, and revenue leakage across third-party ordering channels.
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